Case study of an Unoptimised & optimised Google business profile
Unoptimised VS Optimised GBP & Map Scan
Below is an example of an unoptimised and fully optimised GBP together with Map Scan indicating the ranking results of each GBP. These two businesses, Independent Cabinetmaker and one of their competitors, are both cabinet makers in the same area. The Map Scan was measured over exactly the same area using a 11 x 11 grid with a 7.0km radius covering 196km2.
Independent Cabinetmaker is a client of mine and his GBP is an excellent example of how powerful a fully optimised Google Business Profile can achieve success for your business. Derek, the owner of Independent Cabinetmaker, has never had to advertise his business and enjoys a steady stream of clients contacting him. In fact, at one stage he jokingly asked me to turn it off as he was battling to keep up with demand. Since then, he has employed extra staff and his business is thriving.
You can view his SERP (Search Engine Results Page) by clicking here.
Unoptimised GBP & Map Scan
Fully Unoptimised GBP & Map Scan
Map Scan
You CAN'T FIX what you CAN'T SEE
Knowing where you stand lets you monitor and manage your rank position.
Map Scan is a very effective software tool that provides 100% Local Search Visibility which:
- Scores locations
- Monitors competitive rank positions
- SoLV Reports show Share of Local Voice (helps you understand how popular your brand is compared to all your competitors).
Comprehensive Monthly Map Scan Reports are provided with the service.
Now let's take a look at the Local Search result of these businesses.
Independent Cabinetmaker features on the 1st Page of Local Search and ranks in No. 1 position in the Google Business Profile 3-Pack.
Google Business Profile 3 Pack
Clicking on More businesses reveals all the 39 cabinet maker businesses in this particular area and their ranking position. The unoptimised business used in the example above ranks No. 5.
